illustration ; art direction ; motion graphics
Kill the Fall is nothing if not a brutal, nay say brutally honest band.
Long-time collaborator Ray Terry asked for a more direct charge this time out appealing more specifically to his visual tastes. My job was then to find a way to make this more overt visual have nuance and mystery — especially when it came to making a lyric video.
I found that by interlacing and staggering the smoke footage I was able to set the stage for some really surprising visual interactions. This then let me select and finesse anything that was too cool to ignore.