product design ; illustration
Have you seen the movie, True Lies? if yes, you get this design gag. If “no"? Stop looking at my questionable work and go watch it.
The whole film centers around this dramatized terrorist group named Crimson Jihad. Myself and a chef friend would quote the ringleader endlessly.
So why BBQ sauce bottles? This was a gift to my friend who I would no longer see after going on to college.
Running away with this concept was a blast (get it?) and I used a combination of influence from military weapon shipping and spec sheets to lend these labels — and packaging — a certain level of creative spice.
Perhaps this design is in poor taste, but that should say nothing of how truly bombastic the sauces were.
Hot sauces as implied as lethal or dangerous were not yet sooooo prevalent that this concept was at least, in its time, somewhat fresh.